November 2022 Jewelry News, Views, Trends And Happenings

Reviewing the past 10–15 years – the first of Jeweller’s analysis of jewelry chains was published in 2003 – many jewellers lamented the rise of, and competition from, style jewelry. The ‘big boy’ of the Australian jewelry trade, James Pascoe Ltd , the proprietor of Prouds, Goldmark and Angus & Coote, stays the largest group, as it was in 2010. Since then it has had a net lack of solely 10 shops, or 2 per cent, declining from 469 to 459. Some fine jewelry chains – such as Prouds and Michael Hill – managed to increase overall store numbers, whereas others marginally decreased. The woman who can’t make up her thoughts, switching between several totally different necklaces and continually asking for adjustments, could also be experiencing the first holiday with out her husband to assist her shop. The daughter who comes in wanting her father’s diamond watch redesigned could feel guilty about making changes, even if she is aware of she won’t put on it as is.

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