Shopping for makeup is notoriously difficult. From trying to find your shade of foundation to trying to find the perfect colour blush or lipstick, it can take hours to find the best product to add to your collection. And this is for in-person makeup hopping. Shopping online for make-up is even harder as you have to rely on pictures of products and descriptions to find the right product for you. This often ends wrongly, leaving you with many products with formulas that do not work for you and colours that do not suit you.
This is where many women need help with online makeup shopping, as this cannot only help to save money but also help to find the perfect product to add to their collection.
So without further ado, if you want to learn how to effectively shop for makeup online, so you don’t end up with another lip line that washes you out, here are 4 tips that can turn you buy fails to buy successes.
Tip 1: Know your skin type
Knowing your skin type is the first step towards successfully shopping for makeup online. Whether your skin is dry, combination or oily, this can help you to shop for the right formulas and product types. For example, someone who has oily skin, using hydration-boosting face primer and cream formulas, may run into a problem with their makeup sliding off as well as looking shiny throughout the day. Instead, someone with oily skin should be using oil controlling products as well as more powder products to control oil production. Overall, through understanding your skin’s needs, you can choose the best formulas for your skin type for the best outcome with your new products.
Tip 2: Read reviews and watch swatches
Watching tutorials, reviews and honest unboxings is a great way to see a product on someone else’s before you buy. This means if there are any major problems with formulas and packaging, you will be able to know without even buying the product. In addition, swatches can help you to gauge colour and see if products oxidise, which is a huge problem for many foundations and concealers. Products that oxidise can turn from their original colour to orange or yellow in a few hours, which can ruin a look, therefore knowing this before buying can prevent this. However, it’s improint to look for genuine reviews from genuine people trying the product and avoid ads to get a real insight into whether the product is work it for not.
Tip 3: Check shade match tools
Many websites, such as Refy Beauty, have shade match tools that can help you test colours and shades without buying the product. This is especially useful for lipliners and lipsticks, which can be difficult to navigate online, whilst giving you a chance to see the lip colour on your face through filters and AI tools. Although this may not be completely effective, it gives you a decent idea of how colours will look.