Travel & Leisure Advertising

However, the search for new markets coupled with consumer demand for extra “unique” ports of call has led to an increase within the demand for extra distant itineraries. For example, 600,000 cruise passengers visited Alaska through the annual season from May to September 1999. Three hundred thousand of these passengers visited the port of Anchorage. Direct expenditures by the cruise industry had been $103 million; expenditures by passengers added a further $28 million. In addition, the business paid $2 million in local, state, and federal taxes and fees for services within the port of Anchorage .

  • Due to an absence of current information an assumption needed to be made on the evolution of travel spend per head per vacation.
  • Evidence suggests there is substantial volume in the accessible tourism market, nonetheless an evaluation of obtainable info demonstrates that only a really small percentage of the market addresses the wants for